HENQ Fund 2 invests in Campalyst

Social media analytics startup Campalyst is celebrating its first birthday today, and its big present is a new seed round (of undisclosed size) from Amsterdam-based venture capital firmHENQ.

“Campalyst differs from other vendors in the social analytics space by focusing on measuring and maximizing monetary ROI, i.e. sales and conversions generated via social media. While most vendors measure fan count and engagement, Campalyst takes an extra step and measures whether engagement on brands’ Facebook and Twitter properties results in online sales on their websites.”
Campalyst recently established its headquarters in Amsterdam. Sales activities will be deployed this year in Amsterdam, New York and London.

Read more on TechCrunch:

http://techcrunch.com/2012/03/27/campalyst-seed-roun/

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