MADS and Netbiscuits Announce Strategic Partnership to Optimize Mobile Ad Revenues

Amsterdam, The Netherlands and Kaiserslautern, Germany – February 10, 2010

Netbiscuits to enable easy ad delivery via integration of MADS premium ads

MADS, the world’s leading mobile marketing solutions provider for premium operators, publishers, media agencies and advertisers, and Netbiscuits, the world’s leading B2B web software platform for the creation, publication, and monetization of mobile websites, today announced the partnership and successful integration of MADS mobile marketing platform with Netbiscuits mobile website publishing platform.

The MADS ONE mobile marketing platform is now fully integrated with Netbiscuits, enabling all Netbiscuits publishers to monetize their sites utilizing premium mobile ad campaigns via the MADS network of over twenty top-tier, global ad sales agencies. The MADS ONE mobile marketing platform also allows publishers to backfill bulk ads from all major performance networks including AdMob, Google, BuzzCity, InMobi and Quattro Wireless. Netbiscuits has expanded its Ad Banner Biscuit to ensure that all portals built using the Netbiscuits software platform can easily deliver MADS ads.

“We are pleased to announce the successful integration of the MADS ONE mobile marketing platform with Netbiscuits, the best mobile publishing platform in the market,” states Jasper de Vreugt, Director of Sales & Business Development for MADS. “The ability to integrate ads in mobile websites with only a few clicks equates directly with increased revenue generation for all parties. MADS and Netbiscuits plan to take additional steps toward working together in other ways in the near future.”

“The mobile web is changing the way we live, work, and play and the customers utilizing our platform are taking full advantage of it,” says Michael Neidhoefer, CEO of Netbiscuits. “Our partnership with MADS gives our publishers an additional option to monetize their mobile sites by tapping into MADS’ existing ad sales business network of premium ad sales partners with a strong footprint in Europe.”

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